monica
monica
Why Funnels Fail
Pitching too early
Like proposing on the first date. It feels off — because it is.
Not feeding the top
No new people discovering you. Top dries up → fewer site visits → fewer offers seen → fewer sales. Top feeds bottom.
Example
Say you’re running short‑form content on TikTok — that’s your top of funnel. You link that to your YouTube video — that’s bottom of funnel.
Now let’s say YouTube is bringing in the most revenue. So you double down — more videos, more offers.
And for a while? It seems like it’s working.
But then… growth stalls.
Why? Because your top of funnel dried up.
No new people are discovering you on TikTok. Fewer click to YouTube. Fewer see your offer. Eventually, sales drop.
In this case, TikTok feeds the top and YouTube converts.
Stop feeding the top and the bottom starves.
It’s like shutting off the water supply and wondering why the sink’s dry.
Next Step
In the next post, I’m going to talk about trust and how to build it using 3 simple content types that work consistently.
Catch you in the next one. ✌️
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